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Privacy Policy

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Summary

This Privacy Policy explains how Assistance4U Ltd (“we”, “us”, “our”) collects, uses, discloses and safeguards your personal data when you visit our website, purchase our editable templates and self-help resources, or otherwise interact with us. It is drafted in line with the UK GDPR, ICO guidance and the data protection requirements of our payment processors: .

1. Introduction

We respect your privacy and are committed to protecting your personal data. This Policy applies to personal data we process as a data controller under the UK GDPR and ICO guidance on what to include in privacy notices.

2. Data Controller

Assistance4U Ltd

  • Registered in England & Wales (Company No. 15554178)
  • Registered Address: Dept 5151A, 126 East Ferry Road, Canary Wharf, London, E14 9FP
  • ICO Registration No: ZB897159

You can contact our Data Protection Officer at operations@assistance4u.co.uk.

3. Data We Collect

We may collect, depending on the service:

  • Identity data (name, title)
  • Contact data (email address, billing address, phone number)
  • Transactional data (details of purchases, payment method)
  • Technical data (IP address, browser type, cookies)

4. Legal Basis for Processing

We rely on one or more of the following lawful bases:

  1. Contract – processing necessary to fulfil your order
  2. Legal obligation – compliance with UK tax, anti-fraud and reporting requirements
  3. Legitimate interests – improving our services, website security and fraud prevention
  4. Consent – for optional marketing communications, where granted by you

5. How We Use Your Data

We use personal data to:

  • Provide, process and deliver our templates and resources
  • Process payments via Stripe, PayPal or SumUp
  • Communicate order updates, respond to enquiries and provide support
  • Send marketing (only with consent), which you can withdraw at any time

6. Sharing and Disclosure

We may share data with:

  • Payment processors: Stripe, PayPal, SumUp
  • Professional advisers: lawyers, accountants (for legal compliance)
  • Law enforcement: as required by law or to prevent fraud

7. International Transfers

Where we transfer personal data outside the UK (e.g. Stripe’s global servers), we rely on:

  • UK International Data Transfer Addendum (UK GDPR)
  • Standard Contractual Clauses or equivalent safeguards

8. Data Retention

We retain personal data only as long as necessary:

  • Transactional records: up to 7 years (HMRC requirements)
  • Support enquiries: up to 1 year after resolution
  • Marketing consents: until withdrawn

9. Security Measures

We implement appropriate technical and organisational measures to protect data:

  • Encryption in transit (TLS) and at rest
  • Access controls and regular security reviews
  • Incident response plan for data breaches

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase data (“right to be forgotten”)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (for marketing)

To exercise these rights, email operations@assistance4u.co.uk.

11. Cookies and Tracking

We use cookies and similar technologies to analyse site usage and improve your experience. You can manage cookie preferences via our cookie banner or browser settings.

12. Automated Decision-Making and Profiling

Under the UK GDPR (Articles 13(2)(f) and 22), you have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you. We do not use any fully automated decision-making in respect of your personal data.

Where we may carry out limited profiling (for example, analysing purchasing patterns to improve our templates and services), we ensure:

1.    Transparency: We explain the logic involved and the significance of any profiling to you at the time we collect your data.

2.    Fairness: Profiling is only used to tailor our marketing communications and service improvements, and never to discriminate unlawfully.

3.    Human Oversight: Any significant decisions (for example, excluding individuals from specific offers) are reviewed by a member of our team before being applied.

  • You may request human review of any decision based on profiling, reasonably express your point of view, and challenge the decision by contacting us at operations@assistance4u.co.uk (see Section 10)

13. ICO and Contact Information

If you have queries or complaints, first contact us at operations@assistance4u.co.uk. You can also file a complaint with the UK Information Commissioner’s Office:

ICO

Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Website: https://ico.org.uk

14. Third-Party Payment Processors

·      We share payment data with third-party payment processors for the purposes of payment authorisation, settlement and fraud prevention. We do not disclose the identities of those providers in this notice to protect our commercially sensitive arrangements.

·      If you would like to know exactly which payment processors we use, you may submit a Data Subject Access Request (DSAR) to operations@assistance4u.co.uk. Upon verifying your identity, we will provide you with the names of those processors and the nature of their processing activities.

·      You can find more information about your rights and how to submit a DSAR in Section 10 of this Policy.

15. Changes to this Privacy Policy

We keep our Privacy Policy under regular review and may amend it at any time to reflect changes in legal requirements (for example, updates to the UK GDPR or Data Protection Act 2018) or our business practices.

When we make material changes, we will:

1.    Update the “Last updated” date at the end of this Policy to show the date the changes take effect.

2.    Post the revised Policy on our website, with a clear notice of the new effective date.

3.    Where appropriate (for example, if changes significantly affect your rights or how we use your personal data), send you an email notification to the address you’ve provided.

You should review this Policy regularly to stay informed about how we collect, use, share and protect your personal data. If you do not agree with any changes, you must stop using our services and may request erasure of your personal data in accordance with Section 10. Continued use of our website or services after the effective date of any changes will constitute your acceptance of those changes.

Last updated: 12 February 2025


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